Project
Colourwear – AW25 Collection Workbook
Solution
Art Direction, Photography, Editorial Design, Print Design
2025
colourwear.com
For Colourwear’s AW25 collection, Nordic Roots, I created a printed workbook used to present the upcoming range to retailers during sales meetings. The project brought together collection storytelling, product information, technical features, colourways, fit guidance, and overview pages into one cohesive physical sales tool.
Alongside the layout and design of the workbook, I also shot the lookbook imagery used throughout the book. During the shoot, I brought an analog camera to capture behind-the-scenes moments, adding a more raw and personal layer to the final material.
The visual direction was shaped around the Nordic Roots concept: a mix of Nordic wilderness, snow culture, city riding, and Colourwear’s playful outdoor identity.
The workbook combines clean product information with a more expressive visual language, large typography, cut-out imagery, handwritten marks, analog-feeling details, campaign photography, and technical product pages.
The lookbook images helped give the collection a stronger seasonal mood, while the analog BTS shots added texture and authenticity to the printed experience.
My role covered both the image creation and the final workbook execution. I photographed the lookbook images, captured analog behind-the-scenes material, developed the visual layout, structured the product pages, and prepared the workbook for print.
The final book included sections for men’s, women’s, unisex, youth, and accessories, with product pages showing art numbers, colourways, sizing, fit, materials, and technical features.
The result was a printed sell-in tool that turned a full winter collection into a clear, visual, and brand-led retail experience.
