Project
Behandling A-Ö – Visual Identity
Solution
Visual Identity, Branding, Graphic Design
2022
Behandling A-Ö Naprapati (Treatment A-Ö) is a fitness and health company based in Stockholm, Sweden offering different treatments and personal training services with a holistic approach.
The identity is based on a clean and minimalistic idea with focus on the content to ensure that potential customers easily and effortlessly can take part of the information presented to them. A-Ö are the first and last letters of the Swedish alphabet and resembles the holistic approach of the company and its skillset from identifying injurys, symtoms and needs to treating and preventing future problems.
The result is a visual identity that balances clinical clarity with a more human and approachable feeling. The system was designed to be simple, flexible and easy to use across touchpoints, giving Behandling A-Ö a consistent brand presence while keeping the focus on trust, movement and long-term wellbeing.
