Project
Ortho Movement – Shoe Care Packaging System
Solution
Packaging Design, Visual Identity, Retail Design, Product Communication
2024
orthomovement.com
A packaging system for Ortho Movement’s Shoe Care range, developed for Stadium and designed to sit naturally within a broad sports retail context.
The goal was to create a visual language that felt functional, accessible and eco-conscious, while retaining Ortho Movement’s signature product-name styling and keeping production costs low to meet retail price-point and margin requirements.
A supporting product film was created to show how to use the shoe care products in a clear and accessible way, helping translate the range from packaging into practical everyday use.
A cohesive product care system balancing packaging, retail clarity, commercial constraints and instructional content.
