IT’S A STATE OF MIND.

One happy fellow from STHLM with a passion for creating.

My name is Alexander and I’m 25 years old. Born and raised in the suburbs of Stockholm, Sweden. I have a strong passion for Photography, Graphic Design and Web Design related to sports, lifestyle, music, products and people.

Don’t forget to have fun. With photography and graphic design, this is fundamental for me and my work and something I always have in mind when I’m creating or capturing something.

The intention of my work is to create unique and sustainable ways for companies and people to communicate and reach out to their audience. In a world that is changing faster than ever before, exploring and learning new techniques are key for me to add skills and keep my work up to date. Challenges are always welcome and something I like to overcome.

With a background of sports in combination with what I’ve learned from my studies, putting the time into planning and working hard for a particular outcome is key for the final product’s success. To succeed with this, I work in a close relationship with my clients together with different designer frameworks where everyone can get an overview of the process and the decisions that are made. My process consists of an iterative approach where I bit by bit make the design better and open up for the client to comment on the design and see the progression.

Throughout my life I’ve always been creative and trying out new things and working on different projects. When I started traveling, I met new people with different points of view from all sorts of places in the world. This has had a big impact on me and why I do what I do. An interest in problem solving and overcoming different challenges is something I find pride in doing. Helping people bring their ideas to life and make the world a little nicer place design by design, photo by photo is something I enjoy to do.